This case study explains how SEO Acuity launched and scaled Sahlah School from a completely new domain into one of the leading accredited international Islamic online schools serving Arabic and English-speaking audiences worldwide.
This case study explains how SEO Acuity launched and scaled Sahlah School from a completely new domain into one of the leading accredited international Islamic online schools serving Arabic and English-speaking audiences worldwide.
Starting with zero authority, zero traffic, and no historical signals, SEO Acuity engineered Sahlah School as an SEO-first, market-driven education platform. SEO was embedded into every layer of the project — from market research and information architecture to technical foundations, content strategy, and conversion optimization. Even a later domain migration was executed without sacrificing growth momentum.
The outcome was strong organic dominance, sustained daily traffic growth, early AI search visibility, and a scalable foundation built to support long-term international expansion.
Client Overview
Client: Sahlah School
Website: sahlah.net
Market: Global
Languages: Arabic & English
Industry: Accredited International Islamic Online School
Sahlah School provides structured, accredited Islamic education online, targeting families and students seeking high-quality Islamic schooling delivered through modern digital platforms.
Website Situation Before SEO
At the start of the engagement:
- The website did not exist
- The domain was brand new with zero authority
- No rankings, traffic, or historical data
- No predefined structure, content strategy, or SEO references
This was a true build-from-zero scenario.
Strategic Objectives
The project focused on building a scalable and defensible organic growth engine:
- Launch a trusted international education brand from scratch
- Capture global search demand for Islamic online schooling
- Build course and certificate pages that could rank long-term
- Support both Arabic and English audiences without dilution
- Convert organic traffic into enrollments
- Maintain growth through a later domain migration
Our Strategic Approach
We applied a Market-First, Product-Led SEO Framework, treating SEO as part of the product infrastructure rather than a marketing afterthought.
Phase 1: Market Research, TAM & Keyword Intelligence
This phase was executed as part of our SEO Audit & Market Analysis and Professional SEO Services framework.
We started by defining the real opportunity:
- Total Addressable Market (TAM) analysis for:
- Islamic online schooling
- Accredited Islamic education
- Homeschooling and international Islamic curricula
- Keyword research across Arabic and English markets
- Full keyword mapping aligned to:
- Grades and programs
- Certificates and accreditation
- Parent and student intents
Outcome: A clear roadmap of what to build and how to prioritize it.
Phase 2: Website Information Architecture & URL Strategy
This workstream leveraged our Programmatic SEO Services to design scalable site architecture.
Based on demand data, we designed a scalable site structure:
Based on demand data, we designed a scalable site structure:
- SEO-driven Information Architecture (IA)
- Clean separation between:
- Programs and grades
- Courses and certificates
- Editorial and informational content
- Logical URL structures optimized for crawlability and future expansion
This ensured clarity for both users and search engines across languages.
Phase 3: Technical Foundation & Performance Setup
This phase was powered by our Technical SEO Services, ensuring technical readiness from day one.
Before launch, we established a strong technical baseline:
Before launch, we established a strong technical baseline:
- Technical SEO setup from day one
- Indexation and crawl budget control
- Performance optimization and Core Web Vitals readiness
- Schema foundations for educational and organizational entities
Outcome: A technically sound platform ready to scale without rework.
Phase 4: Course Pages, Categories & Conversion Optimization
This phase aligned closely with our On-Page SEO Services and CRO-driven optimization approach.
We built the commercial and educational core of the site:
We built the commercial and educational core of the site:
- Program and course pages designed to survive algorithm updates
- Category structures aligned with real search demand
- Clear value propositions for parents and students
- CRO-focused page layouts to support enrollment decisions
Each page was engineered to rank, educate, and convert.
Phase 5: Competitor Analysis & Go-To-Market Design
We analyzed international competitors in Islamic online education:
- Curriculum coverage and positioning
- Content depth and authority gaps
- UX and trust signal weaknesses
This allowed us to define a go-to-market SEO strategy that focused on underserved demand and differentiation rather than saturated positioning.
Phase 6: Content Clusters (MOFU & BOFU Focus)
This phase reflects our revenue-driven execution under SEO Services.
Content strategy was designed around growth and revenue impact:
Content strategy was designed around growth and revenue impact:
- MOFU clusters supporting parent decision-making and program comparisons
- BOFU clusters targeting certificates, accreditation, and enrollment intent
- Evergreen educational content reinforcing authority and trust
This structure supported long-term rankings and enrollment growth.
Phase 7: Ongoing Technical Audits & Product Guidance
This phase was supported by Website SEO Maintenance Services to ensure long-term stability.
SEO Acuity continued supporting Sahlah School throughout the project:
SEO Acuity continued supporting Sahlah School throughout the project:
- Continuous technical audits and fixes
- SEO guidance for content and product updates
- Alignment with development decisions
SEO acted as a strategic growth layer, not a reactive function.
Phase 8: Domain Migration (sahlahacademy.net → sahlah.net)
This migration was executed using our SEO Migration Services methodology.
Midway through growth, we executed a full domain migration:
Midway through growth, we executed a full domain migration:
- Migration planning and risk mitigation
- 301 redirect mapping and validation
- Preservation of rankings and authority signals
- Post-migration monitoring and fixes
Outcome: Growth momentum was preserved without long-term traffic loss.
Note: the internal team made further changes after we ended the contract so we are not fully responsible for the rest.
Results & Impact
Organic Growth
- Grew from 0 clicks to 1,300+ daily organic clicks
- Strong visibility across Arabic and English queries
AI Search Visibility
- Achieved early AI citations across education-related queries
- Content structured to support AI-driven discovery
Timeline
- Start: Early 2023
- Migration: First half of 2024
- Project Completion: End of 2024
Key Takeaway
Sahlah School’s success was not driven by content volume or shortcuts.
It was achieved through:
- SEO-first platform design from day one
- Market-driven IA and keyword strategy
- Revenue-focused MOFU & BOFU content
- Strong technical foundations
- Careful execution of a high-risk domain migration
This approach transformed a brand-new domain into a scalable, authoritative education platform with sustainable organic growth.
Moving Forward
If you are launching a new education platform, expanding internationally, or planning a migration,SEO Acuity helps you build growth using Enterprise SEO Services and International SEO Services — turning SEO into a core business asset rather than a marketing add-on.
If you are launching a new education platform, expanding internationally, or planning a migration, SEO Acuity helps you engineer organic growth as a core business asset — not an afterthought.
SEO Acuity
Strategic SEO. Engineered for Sustainable Growth.