This case study demonstrates how SEO Acuity helped Bakkah recover from a high-risk website migration and transform organic search into the company’s primary revenue driver.
Following a complex migration that caused severe technical issues, ranking volatility, and misalignment with the business model, Bakkah faced declining visibility and unstable performance in one of the most competitive education markets in Saudi Arabia. By applying a data-driven, technical-first, and product-aligned SEO strategy, we stabilized the platform, rebuilt its organic foundations, and engineered sustainable growth across high-value certification markets.
This case study demonstrates how SEO Acuity helped Bakkah recover from a high-risk website migration and transform organic search into the company’s primary revenue driver.
Following a complex migration that caused severe technical issues, ranking volatility, and misalignment with the business model, Bakkah faced declining visibility and unstable performance in one of the most competitive education markets in Saudi Arabia. By applying a data-driven, technical-first, and product-aligned SEO strategy, we stabilized the platform, rebuilt its organic foundations, and engineered sustainable growth across high-value certification markets.
The result was long-term dominance on mission-critical keywords, a strong position in premium course segments, and organic search contributing the majority of total revenue.
Client Overview
Client: Bakkah (bakkah.com)
Market: Saudi Arabia (KSA)
Industry: Accredited Training & Certification Provider
Business Model: B2C (Professionals) + B2B (Corporate Training)
Bakkah is now one of the leading accredited course providers in Saudi Arabia, specializing in globally recognized certifications and high-value professional training programs.
Website Situation Before SEO
When SEO Acuity was engaged, Bakkah had just completed a major website migration. The aftermath created significant risk and instability:
- Severe technical SEO issues affecting crawlability and indexation
- Sharp drops in rankings and organic traffic
- Incorrect keyword targeting due to business model shifts
- Loss of historical signals and content relevance
- No master sheets, documentation, or reference framework for SEO decisions
This was not a growth phase — it was a recovery, correction, and realignment phase.
Strategic Objectives
The engagement focused on four critical objectives:
- Stabilize and recover organic performance post-migration
- Re-align SEO with Bakkah’s high-value course and certification business
- Build durable category and course-level rankings
- Turn organic search into a scalable, revenue-generating channel
Our Strategic Approach
We applied a technical-first, market-driven SEO framework, designed for recovery scenarios and long-term dominance.
Phase 1: Technical Recovery & Crawlability Fixes
This phase was executed as part of our Technical SEO Services and SEO Migration Services, focusing on restoring crawlability, indexation, and technical trust after the migration.
The first priority was restoring technical integrity:
The first priority was restoring technical integrity:
- Full technical SEO audit post-migration
- Fixing crawlability, indexation, and canonical issues
- Resolving URL structure inconsistencies
- Correcting internal linking and orphaned pages
- Stabilizing Core Web Vitals and page performance
Outcome: Search engines could reliably crawl, understand, and trust the site again.
Phase 2: Deep On-Page Audit & CRO Alignment
This stage aligned closely with our On-Page SEO Services and conversion-focused optimization approach.
Once technical stability was restored, we conducted a deep on-page and conversion audit:
Once technical stability was restored, we conducted a deep on-page and conversion audit:
- Page-level intent validation
- Content-to-query mismatch resolution
- CRO-focused restructuring of course pages
- Improved messaging for high-ticket courses
- Alignment between search intent and purchase intent
Outcome: Pages were optimized not only to rank, but to convert.
Phase 3: Market Re-Analysis & Product Realignment
This phase reflects our SEO Audit & Market Analysis methodology, where SEO insights directly inform product and market decisions.
Given changes in business direction, previous assumptions were invalid. We rebuilt the strategy from the ground up:
Given changes in business direction, previous assumptions were invalid. We rebuilt the strategy from the ground up:
- New online market analysis across certification demand
- Identification of high-margin, high-demand certifications
- Product and course recommendations based on real search data
- Market expansion recommendations beyond the original scope
Outcome: SEO became a decision-making layer for product and market strategy.
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We engineer organic growth systemsMarket-first SEO for companies that compete at scale — built to last, not to chase updates.
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Phase 4: Competitor Intelligence & Go-To-Market Design
We analyzed local and regional competitors targeting professional certifications:
- Course-level and category-level SERP analysis
- Content depth and positioning gaps
- Pricing and value-proposition differentiation in search
This allowed us to define a clear go-to-market SEO strategy focused on premium, high-cost courses rather than volume-only offerings.
Phase 5: Course Pages, Categories & Programmatic Stability
This workstream leveraged our Programmatic SEO Services and Enterprise SEO Services to build scalable, defensible course architectures.
To support long-term rankings, we rebuilt the site’s core commercial architecture:
To support long-term rankings, we rebuilt the site’s core commercial architecture:
- Creation of course pages designed to survive algorithm updates
- Clear, scalable course category structures
- SEO-safe templates for certification pages
- Internal linking that reinforced topical authority
Outcome: Core pages became stable ranking assets rather than volatile landing pages.
Phase 6: Content Clusters (MOFU & BOFU Focus)
This phase was driven by our Professional SEO Services, with a strong emphasis on revenue-generating content.
Content strategy was engineered around revenue impact:
Content strategy was engineered around revenue impact:
- MOFU clusters targeting certification comparisons and decision-stage queries
- BOFU content focused on specific certificates and purchase intent
- Evergreen educational content supporting authority and trust
When AI-driven search began impacting visibility, we proactively shifted content strategy to protect rankings and recover traffic, adapting formats and intent coverage accordingly.
Phase 7: Editorial pSEO (B2B & B2C)
To scale authority across personas, we implemented:
- Editorial programmatic SEO for B2C professionals
- B2B-focused content addressing corporate training needs
- Evergreen clusters supporting both acquisition paths
Outcome: Broad intent coverage without diluting commercial focus.
Phase 8: Ongoing Technical Audits & Product Guidance
This phase was supported by Website SEO Maintenance Services, ensuring long-term stability and growth.
SEO Acuity worked closely with Bakkah’s product and engineering teams to:
SEO Acuity worked closely with Bakkah’s product and engineering teams to:
- Guide technical decisions with SEO implications
- Audit new releases and content continuously
- Prevent regression during ongoing changes
SEO functioned as a strategic guardrail, not a reactive fix.
Results & Business Impact
Organic Visibility & Rankings
- Ranked #1 for highly competitive Arabic queries such as:
- دورة PMP
- دورات إدارة مشاريع
- شهادة PMP
- Sustained top positions for years on core certification terms
Revenue Impact
- 70%+ of total revenue driven by organic search
- Market dominance in high-cost, premium course segments
Traffic Growth
- Grew from ~10,000 monthly organic visits to 150,000–200,000 monthly visits
- Performance adjusted seasonally while maintaining strong baselines
Timeline
- Start: End of 2023 (Post-Migration)
- High-Intensity Growth Phase: 2024
- Status: Continued optimization and strategic scaling
Key Takeaway
Bakkah’s growth was not achieved through content volume or short-term tactics.
It was driven by:
- Technical SEO mastery during high-risk migrations
- Market and product alignment based on real demand
- Revenue-focused MOFU & BOFU content strategy
- Continuous adaptation to algorithm and AI-driven search shifts
This approach turned organic search into a reliable, scalable revenue engine rather than a volatile traffic source.
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We engineer organic growth systemsMarket-first SEO for companies that compete at scale — built to last, not to chase updates.
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Lead Your Market Online With SEO Acuity
If your business is facing a migration, traffic drop, or strategic pivot — SEO Acuity helps you turn SEO into a stabilizing force and a long-term growth engine.
Explore our Enterprise SEO Services and SEO Services to see how we help businesses dominate competitive markets.
SEO Acuity: Strategic SEO Engineered for Sustainable Growth.
If your business is facing a migration, traffic drop, or strategic pivot — SEO Acuity helps you turn SEO into a stabilizing force and a long-term growth engine.