A Saudi furniture store on the Salla platform was almost entirely dependent on paid ads — over 50,000 visits from Snapchat and TikTok in two months produced just one order, while Google generated no more than two. In just two months of work, Google and AI Search became the store's #1 order source, with a 12.7x increase in sales from organic search.


Otath, a furniture and home decor store in Riyadh on the Salla platform, came to us almost entirely dependent on paid ads through Snapchat and TikTok. In just two months, those ads generated over 50,000 visits against a single order, while Google produced no more than two. We started from market demand, not the website: we researched how Saudi customers actually search for furniture, then rebuilt the category structure, cleaned up the catalog, and optimized category page metadata to match real purchase intent. We worked for just two months (July and August 2026) before the client paused the engagement in early September — and even in that short window, Google went from a marginal source to the store's #1 order channel.
Request Your Free Growth AnalysisBefore our engagement, Otath's performance relied on one expensive, low-return channel:

Over 50,000 visits from Snapchat and TikTok in two months produced just a single order — heavy ad spend with almost no return.

Google generated no more than two orders in the same period, despite being the more sustainable, lower-cost channel long-term.

Category and collection pages weren't structured or optimized around how Saudi customers actually search for furniture.

The catalog needed cleanup and restructuring before it could realistically rank or convert.

Traffic from AI search engines was almost nonexistent (around 20 visits a month) — an emerging channel with real upside going untapped.

Just two months to execute before the client paused the engagement, meaning results had to show fast and be measured in real sales numbers, not keyword rankings.
We started from market demand, not the website itself, researching how Saudi customers actually search for furniture and the difference between a browsing visit and a purchase-decision visit.
We rebuilt the store's category and collection structure to match real buyer search behavior across furniture segments.
We organized and cleaned the full catalog, making it clearly crawlable and navigable for both search engines and shoppers.
We rewrote category page titles and descriptions to match high-intent purchase queries, not generic browsing terms.
We extended optimization to AI search surfaces, capturing early demand in an emerging channel before it gets crowded.
We measured impact by real orders and sales coming from Google, not keyword position, tying SEO directly to tangible business results.
That's what Otath achieved in just two months, while paid ads stopped entirely. If you're relying on expensive ads with weak returns, or want a search channel that captures real purchase intent, we build the same turnaround for you.
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We compared performance in July–August 2026 (the engagement period) against May–June 2026 (before the engagement), based on official Salla reports dated September 6, 2026.
Google visits rose from 4,020 to 20,460 in just two months, driven by the category restructuring and the metadata rewrite built around how Saudi customers actually search for furniture.
Orders coming from Google jumped from just 2 to 23 — clear proof the new visits were driven by real purchase intent, not casual browsing.
Sales attributed to Google grew from 1,574 SAR to 20,012 SAR over the same period, turning Google from a marginal channel into an actual revenue source for the store.
Google's conversion rate improved from 0.05% to 0.11%, meaning the new traffic wasn't just bigger — it converted at more than double the rate of the old traffic.
Visits from AI search engines rose from around 20 a month to 109 a month — an emerging channel where we captured demand early, before it gets crowded with competitors.
Google's share of the store's total orders jumped from 11% to 51%, making Google and AI Search the top order source — overtaking even the paid ads the store had relied on before the engagement.
That's what happened for Otath when we stopped chasing traffic and started chasing purchase intent. Whether you're fully dependent on paid ads or want to activate Google as a real sales channel, we build an SEO system measured in orders and revenue, not keyword rankings.
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