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Otath SEO Case Study

Otath SEO Case Study

A Saudi furniture store on the Salla platform was almost entirely dependent on paid ads — over 50,000 visits from Snapchat and TikTok in two months produced just one order, while Google generated no more than two. In just two months of work, Google and AI Search became the store's #1 order source, with a 12.7x increase in sales from organic search.

Otath SEO Case Study
Avg. Monthly Organic Traffic:
200,000
↑ Monthly Non-Branded Visits
Revenue from Organic Search:
70%+ Contribution
↑ Share in Core Categories
About our service
10x
Avg. Traffic Growth
ABOUT THIS PROJECT

From Ad Traffic With No Return to a Real Sales Channel

Otath, a furniture and home decor store in Riyadh on the Salla platform, came to us almost entirely dependent on paid ads through Snapchat and TikTok. In just two months, those ads generated over 50,000 visits against a single order, while Google produced no more than two. We started from market demand, not the website: we researched how Saudi customers actually search for furniture, then rebuilt the category structure, cleaned up the catalog, and optimized category page metadata to match real purchase intent. We worked for just two months (July and August 2026) before the client paused the engagement in early September — and even in that short window, Google went from a marginal source to the store's #1 order channel.

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The Challenge

Total Dependence on Ads That Weren't Converting

Before our engagement, Otath's performance relied on one expensive, low-return channel:

Massive Ad Spend, No Result

Massive Ad Spend, No Result

Over 50,000 visits from Snapchat and TikTok in two months produced just a single order — heavy ad spend with almost no return.

Google Playing No Real Role

Google Playing No Real Role

Google generated no more than two orders in the same period, despite being the more sustainable, lower-cost channel long-term.

Pages Not Built for Purchase Intent

Pages Not Built for Purchase Intent

Category and collection pages weren't structured or optimized around how Saudi customers actually search for furniture.

An Unorganized Catalog

An Unorganized Catalog

The catalog needed cleanup and restructuring before it could realistically rank or convert.

Near-Zero AI Search Visibility

Near-Zero AI Search Visibility

Traffic from AI search engines was almost nonexistent (around 20 visits a month) — an emerging channel with real upside going untapped.

A Very Short Execution Window

A Very Short Execution Window

Just two months to execute before the client paused the engagement, meaning results had to show fast and be measured in real sales numbers, not keyword rankings.

Our Strategic Approach

The Search-Intent-to-Sales Methodology

01

Market & Purchase-Intent Research

We started from market demand, not the website itself, researching how Saudi customers actually search for furniture and the difference between a browsing visit and a purchase-decision visit.

02

Category Restructuring

We rebuilt the store's category and collection structure to match real buyer search behavior across furniture segments.

03

Catalog Cleanup

We organized and cleaned the full catalog, making it clearly crawlable and navigable for both search engines and shoppers.

04

Metadata Optimized for Purchase Intent

We rewrote category page titles and descriptions to match high-intent purchase queries, not generic browsing terms.

05

AI Search Targeting

We extended optimization to AI search surfaces, capturing early demand in an emerging channel before it gets crowded.

06

Measuring Business Metrics, Not Just Rankings

We measured impact by real orders and sales coming from Google, not keyword position, tying SEO directly to tangible business results.

READY TO TURN VISITS INTO ACTUAL SALES?

From 1 Order Out of 50,000 Ad Visits to Google as the #1 Source

That's what Otath achieved in just two months, while paid ads stopped entirely. If you're relying on expensive ads with weak returns, or want a search channel that captures real purchase intent, we build the same turnaround for you.

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Real feedback from brands that have grown their organic presence with our SEO service.

As an online institute, SEO is one of our highest priorities. We have worked with a number of SEO specialists and agencies over the years, but our partnership with SEO Acuity has been the longest and most rewarding by far — and we sincerely hope to continue it for as long as possible. What makes SEO Acuity truly unique is their combination of organization, experience, diligence, honesty, and creativity. If you are looking for all of that in one team, you are in the right place. Thank you all.

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Mostafa Nada
CEO Riwaq

Working with SEO Acuity has been a game-changer for our business. What sets them apart is their strategic, data-driven approach that goes far beyond basic SEO. From day one, it was clear that their mission wasn't just to improve rankings — it was to help us dominate our market.They don't just execute — they guide, educate, and align with your internal teams like a true strategic partner.Highly recommended for businesses with bold goals.

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Mohamed El Mahdy
CEO Quranica

From limited site traffic to heavy traffic, from a low conversion rate to a great rate, and from a low ranking in search engines to a very advanced ranking — all this is thanks to Allah, then the wonderful, tireless work of the SEO Acuity team. I have advised, and will always advise, everyone who wants to occupy a prominent position in their field to work with SEO Acuity.

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A Truly Professional SEO Partner. Working with SEO Acuity has been one of the best decisions I’ve made for my business. From the start, their team was attentive, professional, and genuinely invested in helping us grow. They didn’t just offer a solution, they tailored a strategy that really fit our goals. Communication was clear, updates were timely, and we saw real improvements in our rankings.

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Ayman Nazeem
Founder & CEO at Caprisen

SEO Acuity is a very professional and honest agency. They provide high-quality services to their clients. Our experience with them was excellent, and we are very thankful for their great work. We highly recommend them to anyone looking for high quality at a great value.

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Qurany Islamic Institute
Owner

This is the first time I recommend anyone on LinkedIn, but SEO Acuity — truly deserves it. We worked together on Shaykhi Academy's website as long as the other sister sites, and if you decide to partner with them, I can assure you that you've made the right choice! This is because of three reasons: They combine deep knowledge with real-world experience. They stay consistently up to date with Google's latest updates. They are genuinely honest and highly professional.May Allah bless them!"

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Luqman El-Kasabany
Co-Founder & COO at Shaykhi Academy

I had the pleasure of working with SEO Acuity at Fast Trans, where they served as our SEO experts. As Co-Founder, I witnessed firsthand the tremendous impact SEO Acuity had on our online presence.They expertly established our website and implemented a comprehensive SEO strategy, significantly boosting our search engine rankings. Their work led to a remarkable increase in organic traffic and user engagement.SEO Acuity is a consummate professional agency and a great collaborative partner. They consistently delivered high-quality results and were always open to innovation. Their dedication and expertise were invaluable to our success.I highly recommend SEO Acuity to any organization seeking an outstanding SEO partner. Their skills and commitment are truly exceptional.

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Ahmad Alsohagy
Co-Founder at Fast Trans

Ahmed leads one of the most talented and organized SEO agencies you will ever work with. They operate with a clear methodology and strategy from the very beginning all the way through to achieving results. I highly recommend SEO Acuity for their outstanding expertise!

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Eslam Medhat
CEO | EdTech Growth & B2B Scaling | KSA Market Expert

SEO Acuity, led by Ahmed Gamal, is incredibly dedicated, always focused on getting real results, and their attention to detail is second to none. What really stands out is Ahmed's ability to consistently come up with fresh, innovative ideas that make a real difference in how we work and the outcomes we achieve. They are great at managing time and priorities, making sure everything runs smoothly. SEO Acuity is a talented, forward-thinking agency, and I highly recommend them!

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Rana Foura
Commercial & Marketing Manager At Bakkah

I had the pleasure of working with SEO Acuity, led by Ahmed Gamal, on Sabbar's website SEO. Their expertise greatly improved our search visibility and traffic quality. They consistently provided clear, detailed reports and proactive recommendations that were both actionable and impactful. I highly recommend SEO Acuity to anyone looking to enhance their online presence.

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Yusr Alkurdi
Product Manager At Sabbar

I had the pleasure of supervising and working closely with the SEO Acuity team, led by Ahmed Gamal, and I can confidently say that their contributions were instrumental to our success. The results-driven approach and strategic thinking helped us achieve significant improvements in our online visibility and search rankings.What sets SEO Acuity apart is their unwavering dedication and passion for the work; consistently delivered innovative solutions that directly impacted our traffic and overall digital presence. His attention to detail and ability to manage complex tasks with ease made the entire process seamless.On a personal level, the team is an absolute joy to work with. His professionalism, combined with a genuine love for what he does, makes SEO Acuity a standout in the field. I highly recommend SEO Acuity to anyone looking for an SEO partner who not only delivers results but also brings positivity and dedication to the table.

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Ismail Elalaily
Performance Marketing Expert

Working with SEO Acuity Lead By Ahmed Gamal on our projects at Zamn was a standout experience. Every project was completed successfully and with excellent results. What sets them apart in SEO is that he treats each client's project as his own — with genuine ownership and long-term commitment. Even after the engagement ends, he continues to provide guidance and improvement advice. I wholeheartedly recommend them to anyone looking to grow through SEO or data-driven reporting.

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Mariam Rabie
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The Results

From a Marginal Source to the #1 Order Channel — In Two Months

We compared performance in July–August 2026 (the engagement period) against May–June 2026 (before the engagement), based on official Salla reports dated September 6, 2026.

Google Traffic ×5

Google visits rose from 4,020 to 20,460 in just two months, driven by the category restructuring and the metadata rewrite built around how Saudi customers actually search for furniture.

Google Orders ×11.5

Orders coming from Google jumped from just 2 to 23 — clear proof the new visits were driven by real purchase intent, not casual browsing.

Google Sales ×12.7

Sales attributed to Google grew from 1,574 SAR to 20,012 SAR over the same period, turning Google from a marginal channel into an actual revenue source for the store.

Conversion Rate ×2.2

Google's conversion rate improved from 0.05% to 0.11%, meaning the new traffic wasn't just bigger — it converted at more than double the rate of the old traffic.

AI Search Traffic ×5

Visits from AI search engines rose from around 20 a month to 109 a month — an emerging channel where we captured demand early, before it gets crowded with competitors.

Google Becomes the #1 Source

Google's share of the store's total orders jumped from 11% to 51%, making Google and AI Search the top order source — overtaking even the paid ads the store had relied on before the engagement.

READY TO MAKE ORGANIC SEARCH YOUR #1 SALES SOURCE?

From 2 Orders to 23 Orders From Google — In Two Months

That's what happened for Otath when we stopped chasing traffic and started chasing purchase intent. Whether you're fully dependent on paid ads or want to activate Google as a real sales channel, we build an SEO system measured in orders and revenue, not keyword rankings.

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